Gender on the Market

Moroccan Women and the Revoicing of Tradition 


1996, Philadelphia: University of Pennsylvania Press


Selected by Choice magazine as an Outstanding Academic Book of 1996

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Praise for Gender on the Market


"Kapchan's splendid enthnographic study of women's performance genres in Beni Mellal, Morocco, is an outstanding contribution to gender studies and to the understanding of Middle Eastern society. . . . Through the idiom of social performance, Kapchan paints a vivid picture of the changing domains of household and family. . . . This book will be useful to a broad audience, including those concerned with discourse analysis, the anthropology of gender, and the contemporary Middle East and North Africa."—Choice


Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices.